There is hardly anyone who has not noticed bright-colored unicorn merchandise on the shelves of numerous different shops. Indeed, those magical creatures continue to be admired by people all over the world But have you ever thought what makes unicorns so popular? We have collected some reasons explaining the unicorn craze.
One of the possible reasons is that unicorns and rainbows started to trend together with the associated food and drinks. Their enormous popularity came to them as a result of Starbucks and several other companies releasing products with rainbows inspired by unicorns. As a result of hashtagging and sharing in social networks, a lot of people joined the unicorn fan club. Stores and brands picked up the newly emerged trend and have started to manufacture millions of unicorn-themed stuff such as toys, clothes, pillows, caps, stationery, phone cases, and more.
Another reason is that fantasy-based creatures are among the latest trends today. Since there appear a lot of fantasy films, books, and games, characters from them find fans in every country. Unicorns are not the only ones but are among those with the biggest number of fans.
The most obvious reason why unicorns beat their competitors is that they definitely stand out. If you look at any product with a unicorn print, you will see that all of them are bright, glittery, and sparkly, which surely attracts attention.
Last but not least, the prevailing majority of people associate unicorns with exclusively positive emotions. They imagine them as kind, noble, unique, and rare creatures. Buying unicorn-themed products, they automatically transfer those qualities to themselves.